Medical Affairs Strategy
Develop
We will help you craft your Medical Affairs strategy from the ground up.
Our goal is to understand your product and its market, and to work with key stakeholders within your organization in order to develop a clinical data and publications pipeline, identify, vet and establish a network of key opinion leaders, and determine the most effective channels for communication of clinical research findings to support the product.
Assess
If you have a clinical research and medical communications plan for your product or portfolio, we will assess your existing strategy within the context of your organization, commercial goals and available resources, and will provide a roadmap for optimization.
Refine
Your Medical Affairs strategy should be built around unwavering core values, yet be flexible enough to respond to significant developments in the field.
Consider our annual review service for a pulse-check and fine-tuning of your strategy, with ad-hoc adjustments, for example based on product changes, new clinical data, or new regulatory requirements.
Clinical Evidence & Publications
What key data exists in support of the safety and efficacy of your product, and how was it generated? Is it necessary to conduct a randomized controlled trial? Are there other ways to generate data? What are the regulatory requirements for clinical evidence? We will help you navigate these questions, and more.
Conducting clinical research to generate reliable data can be both expensive and time-intensive. We will work with your organization to determine the strategy that is the most efficient as well as the best fit for your goals and resources.
KOL Network Development
It is likely that your organization has engaged with one or two, or perhaps several experts in the field. But how do you sustain and grow this network?
In addition to their advice and expertise, KOLs serve many, often intangible, purposes, and there is an art to determining how best to engage with each of them.
We can help with identification and vetting of KOLs, and with material for introductory discussions. And on an ongoing basis, we can provide coaching to your team on peer-to-peer relationship building, research collaboration, and development of advisory boards and speakers bureaus.
Communication
Plan for dissemination of data to:
- KOLs
- broader customer base
- education and talking points for Sales organization
- product claims for marketing and clinical verification of advertising and promotional material
Preparation for professional society conference attendance; relationship-building with, and advocacy alongside, key professional societies
Coaching
- Medical Affairs team: ongoing coaching
- Medical Science Liaison coaching: one-day / customizable courses based on specific needs (e.g. KOL relationship management / publication plan / data dissemination etc)